Ecwid plans by catalogue size: what each tier unlocks and when to move up
Ecwid separates its plans by product count and by features. This guide shows what each tier unlocks, what the page leaves open and what a growing catalogue costs.
The short answer
Ecwid's plans are separated first by how many products you list: up to 10 on Starter, 100 on Venture, 2,500 on Business, and no limit on Unlimited. The pricing page lists no fee per sale from Ecwid on any plan, and no setup fee. Several things you may need are tied to the tier rather than to the product count: a custom domain, live chat, abandoned cart emails, staff accounts, selling subscriptions and marketplace syncing, and in-person POS.
There is no free plan on the page. Starter is the entry price and it covers adding a store to an existing website.
Sources: [1]
The four plans
| Plan | Per month, annual billing | Per month, monthly billing | Products | Support |
|---|---|---|---|---|
| Starter | $5 | $5 | Up to 10 | |
| Venture | $29 | $35 | Up to 100, plus e-goods | Email and live chat |
| Business | $49 | $65 | Up to 2,500 | Email, live chat and phone |
| Unlimited | $119 | $149 | Unlimited | Email, chat, phone and priority |
Sources: [1]
What each step up unlocks
| You need | First plan that lists it |
|---|---|
| A custom domain bought through Ecwid, custom checkout, automated tax calculations | Venture |
| Selling on Instagram and Facebook, mobile store management app | Venture |
| Live chat support | Venture |
| Abandoned cart recovery, wholesale pricing groups, multilingual store | Business |
| Selling subscriptions, selling on marketplaces (via third-party apps) | Business |
| Phone support, two staff accounts, three promotions | Business |
| Unlimited products, in-person selling with POS integration, unlimited staff accounts | Unlimited |
| Priority support, up to 500 promotions | Unlimited |
Sources: [1]
What the pricing page leaves open
Four points on the page are not settled, and we do not guess them:
- Annual or monthly. The FAQ says all plans are month-to-month with no long-term commitment, while the page also offers an annual price that saves 16%. The page does not explain how the two fit together, so confirm the term at checkout.
- Marketplaces. Syncing with Amazon, eBay and Walmart is listed through third-party apps, and the page says additional fees may apply.
- Payments. The page names no card-processing rates. One-tap Apple Pay and Google Pay, and recurring subscriptions, need the store to be connected to Lightspeed Payments or Stripe. Ecwid says it works with over 70 payment providers.
- Instant Site pages. Additional pages beyond products and categories are listed as 3, 10 and 100, but the text shows three values across four plans, so we do not state which plan gets which.
Sources: [1]
Our arithmetic: what it costs as the catalogue grows
Assumptions, all ours: subscription only, billed as the page shows it, without payment fees, apps or a domain. A store with a catalogue of:
- 8 products fits Starter: $60 a year on either billing.
- 40 products needs Venture: $348 a year on annual billing or $420 on monthly billing.
- 400 products needs Business: $588 a year on annual billing or $780 on monthly billing.
- 3,000 products needs Unlimited, because Business stops at 2,500: $1,428 a year on annual billing or $1,788 on monthly billing.
Each step up adds: Starter to Venture $24 a month on annual billing or $30 on monthly billing; Venture to Business $20 or $30; Business to Unlimited $70 or $84. The product count is the cap, but the feature table decides earlier for many stores, for example abandoned cart recovery, which starts on Business.
Sources: [1]
Before you choose Ecwid
Our reading, not vendor advice:
- Ecwid fits when a website already exists. The page describes adding a store to a site built on WordPress, Wix, Squarespace or another platform, and the same store can be managed from one account. If you are starting from nothing, compare it with a platform that hosts the whole store.
- Pick the plan from the features you need first, then the catalogue size. A small catalogue that needs abandoned cart emails or subscriptions is a Business customer.
- Check payments before you commit. The page does not give card rates, so read your payment provider's own pricing for your country.
- If you outgrow it, see what a CSV moves and what you rebuild, Shopify alternatives and e-commerce platform fees. The Ecwid product page has the catalogue's verified plan facts.
Editorial opinion
Frequently asked questions
- Are there fees on each sale?
The pricing page lists a fee of $0 per sale charged by Ecwid on every plan, and the FAQ says there are no setup or transaction fees. Your payment provider charges its own processing fees, which the page does not state.
- Is there a free plan or a long commitment?
The page lists no free plan; the entry plan is Starter. The FAQ says all plans are month-to-month with no long-term commitments and that you can change plan whenever you like.
- Can I add Ecwid to a site I already have?
Yes. The page lists adding a store to any site, naming WordPress, Wix and Squarespace, on every plan including Starter, and says you can connect an existing domain.
- Do I pay for bandwidth or storage?
No. The FAQ says all plans include unlimited bandwidth and storage at no extra cost.
Sources: [1]
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Nikita Latyshev is the founder of LATYNEX Labs, an independent publication about business software and infrastructure. LATYNEX Labs is published by Latynex Trade OÜ, Estonia. How the site checks facts, handles sponsorship and earns money is described on its methodology, editorial policy and affiliate disclosure pages.