Side-by-side data

Mailchimp vs Klaviyo

Mailchimp
Intuit Mailchimp
Free plan
Source changed · re-check pending · verified 2 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: mailchimp.com(official source, opens in a new tab)
Last checked on 2 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Fits: A general-purpose email platform with e-commerce integrations, for small shops that want a familiar tool and can plan for pricing that follows contacts, including unsubscribed ones.
Visit site of Mailchimp(official site, opens in a new tab)
Klaviyo
Klaviyo
Free plan
Source changed · re-check pending · verified 1 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: klaviyo.com(official source, opens in a new tab)
Last checked on 1 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Fits: An email and SMS platform built around online-store data, for small shops that want store events to trigger flows and accept pricing that follows the number of active profiles.
Visit site of Klaviyo(official site, opens in a new tab)

Key differences

Where the data differs. Facts only — this page does not pick a winner.

Both have the same verified entry price ($0/mo).

Full comparison

Characteristic	Mailchimp	Klaviyo
Where they differ (0)
The same on each (4)
Contacts at the priced tier (Same)	500Source changed · 2 Nov 2026(past the re-check window) — verified; opens the source in a new tab	500Source changed · 1 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Monthly sends (Same)	5,000Source changed · 29 Oct 2026(past the re-check window) — verified; opens the source in a new tab	5,000Source changed · 1 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Free plan (Same)	YesSource changed · 2 Nov 2026(past the re-check window) — verified; opens the source in a new tab	YesSource changed · 1 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Contacts on the free plan (Same)	250Source changed · 2 Nov 2026(past the re-check window) — verified; opens the source in a new tab	250Source changed · 1 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Counted in different units — not directly comparable (0)
Pending verification (0)
Not enough verified data (3)
Automation workflows (No data)	No data — not verified for this product	No data — not verified for this product
Segmentation (No data)	No data — not verified for this product	No data — not verified for this product
Native integrations (No data)	No data — not verified for this product	No data — not verified for this product
Official site	Visit site of Mailchimp(official site, opens in a new tab)	Visit site of Klaviyo(official site, opens in a new tab)

Where they differ

The same on each

Contacts at the priced tier
Mailchimp
500Source changed · 2 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Klaviyo
500Source changed · 1 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Monthly sends
Mailchimp
5,000Source changed · 29 Oct 2026(past the re-check window) — verified; opens the source in a new tab
Klaviyo
5,000Source changed · 1 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Free plan
Mailchimp
YesSource changed · 2 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Klaviyo
YesSource changed · 1 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Contacts on the free plan
Mailchimp
250Source changed · 2 Nov 2026(past the re-check window) — verified; opens the source in a new tab
Klaviyo
250Source changed · 1 Nov 2026(past the re-check window) — verified; opens the source in a new tab

Counted in different units — not directly comparable

Pending verification

Not enough verified data

Automation workflows
Mailchimp
No data — not verified for this product
Klaviyo
No data — not verified for this product
Segmentation
Mailchimp
No data — not verified for this product
Klaviyo
No data — not verified for this product
Native integrations
Mailchimp
No data — not verified for this product
Klaviyo
No data — not verified for this product

Plans and prices

Mailchimp

FreeFree
Source changed · re-check pending · verified 2 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: mailchimp.com(official source, opens in a new tab)
Last checked on 2 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Standard, up to 1,500 contacts$45 /mo, billed monthly
Source changed · re-check pending · verified 2 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: mailchimp.com(official source, opens in a new tab)
Last checked on 2 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Standard, up to 2,500 contacts$60 /mo, billed monthly
Source changed · re-check pending · verified 2 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: mailchimp.com(official source, opens in a new tab)
Last checked on 2 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Standard, up to 5,000 contacts$100 /mo, billed monthly
Source changed · re-check pending · verified 2 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: mailchimp.com(official source, opens in a new tab)
Last checked on 2 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Standard, up to 5,000 contacts (intro offer)$50 /mo, billed monthly
Source changed · re-check pending · verified 2 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: mailchimp.com(official source, opens in a new tab)
Last checked on 2 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Standard, up to 10,000 contacts$135 /mo, billed monthly
Source changed · re-check pending · verified 2 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: mailchimp.com(official source, opens in a new tab)
Last checked on 2 Nov 2026. The source has changed since — a re-check is pending.
How we verify

Klaviyo

Email, 1,000 active profiles$30 /mo, billed monthly
Source changed · re-check pending · verified 1 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: klaviyo.com(official source, opens in a new tab)
Last checked on 1 Nov 2026. The source has changed since — a re-check is pending.
How we verify
FreeFree
Source changed · re-check pending · verified 1 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: klaviyo.com(official source, opens in a new tab)
Last checked on 1 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Email, 2,500 active profiles$60 /mo, billed monthly
Source changed · re-check pending · verified 1 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: klaviyo.com(official source, opens in a new tab)
Last checked on 1 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Email, 5,000 active profiles$100 /mo, billed monthly
Source changed · re-check pending · verified 1 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: klaviyo.com(official source, opens in a new tab)
Last checked on 1 Nov 2026. The source has changed since — a re-check is pending.
How we verify
Email, 10,000 active profiles$150 /mo, billed monthly
Source changed · re-check pending · verified 1 Nov 2026 — The official page changed after the last check. The value stays visible while it is checked again.
Where this comes from
Official source: klaviyo.com(official source, opens in a new tab)
Last checked on 1 Nov 2026. The source has changed since — a re-check is pending.
How we verify

Key differences

Full comparison

Where they differ

The same on each

Counted in different units — not directly comparable

Pending verification

Not enough verified data

Plans and prices

Compare Mailchimp with another product