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Mailchimp

by Intuit Mailchimp · Email Marketing

Email marketing and automation platform with audience management, templates and e-commerce integrations.

Who it fits: A general-purpose email platform with e-commerce integrations, for small shops that want a familiar tool and can plan for pricing that follows contacts, including unsubscribed ones.

Mailchimp is an email marketing platform for sending campaigns, building automated flows and managing audiences. It offers a free tier for very small lists and tiered paid plans priced by contact count, and suits small businesses and e-commerce stores that want broad integrations.

Key facts

Verified facts — An editor checked this value against the official source on the date shown.
Contacts at the priced tier
500Source changed — the official page changed after this was verified
Free plan
YesSource changed — the official page changed after this was verified

Our assessment

Editorial — Our editors' view, not vendor data.

Strengths

  • The Shopify integration lists abandoned-cart reminders and the WooCommerce integration lists abandoned-cart reminders and post-purchase follow-up
  • The Standard plan allows emails equal to twelve times the contact limit
  • An introductory offer takes half off the first twelve months for new or Free-plan accounts in select countries
  • A free plan exists for a very small list

Limitations

  • Unsubscribed contacts count toward the contact limit and the price
  • The price after the introductory period is double the introductory price
  • Paid plans are charged extra when contact or send limits are exceeded
  • Automation flows need a paid plan; which e-commerce automation needs which plan is not stated
  • Cancelling during the offer ends it, and past charges are not refunded
  • Essentials limits automation flows to a few steps

Plans and pricing

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Plans for Mailchimp
PlanPriceConditions and source
FreeFree

Mailchimp's pricing page (2 Nov 2026) says 'Under 250 contacts? It's free' and also refers to a basic Free plan for fewer than 500 contacts; send limits not re-read on that date.

Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)
Standard, up to 1,500 contacts$45 /mo, billed monthly

Tier 501-1,500 contacts; emails 12x the contact limit (18,000 a month). List price; 50% off the first 12 months applies to new customers. Unsubscribed contacts count. Overages apply.

Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)
Standard, up to 2,500 contacts$60 /mo, billed monthly

Tier 1,501-2,500 contacts; emails 12x the contact limit (30,000 a month). List price; 50% off the first 12 months applies to new customers. Unsubscribed contacts count. Overages apply.

Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)
Standard, up to 5,000 contacts$100 /mo, billed monthly

Tier 2,501-5,000 contacts; emails 12x the contact limit (60,000 a month). List price; 50% off the first 12 months applies to new customers. Unsubscribed contacts count. Overages apply.

Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)
Standard, up to 5,000 contacts (intro offer)$50 /mo, billed monthly
  • introductory price

Introductory offer: 50% off for the first 12 months, then $100 a month. Billed monthly; cancelling during the offer ends it, no refund of past charges (Terms 7F). New or Free-plan customers, select countries.

Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)
Standard, up to 10,000 contacts$135 /mo, billed monthly

Tier 5,001-10,000 contacts; emails 12x the contact limit (120,000 a month). List price; 50% off the first 12 months applies to new customers. Unsubscribed contacts count. Overages apply.

Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)

Prices are as listed by the vendor on the date shown. Taxes, billing term and region can change the final amount — check the vendor's page before you buy.

Features and specifications

Contacts at the priced tier
500 · Entry paid plan = Essentials, priced at the 0-500 contact tier.
Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)
Monthly sends
5,000 · Essentials = 10X contacts; 10 x 500 = 5,000 (derived from stated multiplier).
Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)
Free plan
Yes
Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)
Contacts on the free plan
250
Source changed · re-check pending · verified mailchimp.com(official source, opens in a new tab)

Compare, alternatives and guides

Sources and verification

1 source · show

Values are shown only after an editor opens the official source and confirms them. How we verify

Free plan

Visit Mailchimp(official site, opens in a new tab)