Klaviyo
Email and SMS marketing platform for e-commerce with flows, segmentation and store integrations.
Who it fits: An email and SMS platform built around online-store data, for small shops that want store events to trigger flows and accept pricing that follows the number of active profiles.
Klaviyo is a marketing platform that combines email, SMS and other channels with customer profile data, mainly aimed at online stores. It has a small free plan and prices email by the number of active profiles, so cost grows with list size.
Key facts
Verified facts — An editor checked this value against the official source on the date shown.- 500Source changed — the official page changed after this was verified
- YesSource changed — the official page changed after this was verified
Our assessment
Editorial — Our editors' view, not vendor data.Strengths
- Email is priced by active profiles, with the monthly send allowance set by the plan tier
- Started Checkout and Added to Cart events feed abandoned-cart flows; Shopify and WooCommerce events are documented
- Shopify: recent order and customer history is synced first, then data updates in real time
- Unsubscribed and suppressed profiles do not count toward billing
- A free plan exists with limited profiles and sends
Limitations
- Cost rises with the number of active profiles and steps up by tier
- Added to Cart on Shopify needs the behavioral-events setting switched on
- WooCommerce: Started Checkout needs a logged-in shopper or a billing email entered at checkout
- SMS is billed separately from the email plan
- Downgrades are not automatic and mid-cycle downgrades are not refunded
- Annual billing and refunds on full cancellation are not stated in the sources we read
Plans and pricing
| Plan | Price | Conditions and source |
|---|---|---|
| Free | Free | Source changed · re-check pending · verified klaviyo.com(official source, opens in a new tab) |
| Email, 1,000 active profiles | $30 /mo, billed monthly | Source changed · re-check pending · verified klaviyo.com(official source, opens in a new tab) |
| Email, 2,500 active profiles | $60 /mo, billed monthly | Source changed · re-check pending · verified klaviyo.com(official source, opens in a new tab) |
| Email, 5,000 active profiles | $100 /mo, billed monthly | Source changed · re-check pending · verified klaviyo.com(official source, opens in a new tab) |
| Email, 10,000 active profiles | $150 /mo, billed monthly | Source changed · re-check pending · verified klaviyo.com(official source, opens in a new tab) |
Features and specifications
- Contacts at the priced tier
- 500Source changed · re-check pending · verified klaviyo.com(official source, opens in a new tab)
- Monthly sends
- 5,000Source changed · re-check pending · verified klaviyo.com(official source, opens in a new tab)
- Free plan
- YesSource changed · re-check pending · verified klaviyo.com(official source, opens in a new tab)
- Contacts on the free plan
- 250Source changed · re-check pending · verified klaviyo.com(official source, opens in a new tab)