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Omnisend

by Omnisend · Email Marketing

Email and SMS marketing automation built for e-commerce stores.

Who it fits: An email and SMS platform for online stores that prices by contacts and ties its lower plan to a send allowance, for small shops comparing monthly cost as the list grows.

Omnisend is an email, SMS and push marketing platform focused on online stores. It has a free plan for a very small list and paid plans priced by contacts, with emails tied to the contact count on Standard and listed as unlimited on Pro.

Key facts

Verified facts — An editor checked this value against the official source on the date shown.
Contacts at the priced tier
500
Free plan
Yes

Our assessment

Editorial — Our editors' view, not vendor data.

Strengths

  • The Standard plan includes emails equal to twelve times the billable contacts; Pro lists unlimited emails
  • A first-purchase offer takes thirty percent off the first three months when paid in advance
  • Pre-built workflows, including cart abandonment, are listed for Shopify and WooCommerce
  • Unsubscribed contacts are not billed
  • A free plan exists with a small contact and send limit

Limitations

  • Billable contacts include non-subscribers; the help article and the pricing page word that rule differently
  • On Standard, exceeding the send allowance stops campaigns and removes contacts from running automations until renewal or upgrade
  • The introductory offer applies once and regular prices follow
  • SMS is sold separately as credits
  • Which plan includes which automation is not confirmed: the plan comparison is an image
  • Charges exclude VAT and only some card types are accepted

Plans and pricing

Swipe sideways to see the whole table →

Plans for Omnisend
PlanPriceConditions and source
FreeFree

250 contacts; 500 emails/month.

Verified omnisend.com(official source, opens in a new tab)
Standard, 1,000 contacts$20 /mo, billed monthly

Emails 12x contacts (12,000 a month). Price is the page regular 3-month total ($60) divided by 3. 30% off the first 3 months if paid in advance. Unsubscribed contacts are not billed.

Verified omnisend.com(official source, opens in a new tab)
Standard, 2,500 contacts$44 /mo, billed monthly

Emails 12x contacts (30,000 a month). Price is the page regular 3-month total ($132) divided by 3. 30% off the first 3 months if paid in advance. Unsubscribed contacts are not billed.

Verified omnisend.com(official source, opens in a new tab)
Pro$59 /mo, billed monthly

Billed monthly; unlimited emails (fair use), SMS extra. Pro starts at the 2,500-contact tier, so this is its entry price. 30% off the first 3 months if paid in advance.

Verified omnisend.com(official source, opens in a new tab)
Standard, 5,000 contacts$81 /mo, billed monthly

Emails 12x contacts (60,000 a month). Billed monthly. 30% off the first 3 months if paid in advance ($56.70 a month for 3 months). Unsubscribed contacts are not billed.

Verified omnisend.com(official source, opens in a new tab)
Standard, 10,000 contacts$132 /mo, billed monthly

Emails 12x contacts (120,000 a month). Billed monthly. 30% off the first 3 months if paid in advance ($92.40 a month for 3 months). Unsubscribed contacts are not billed.

Verified omnisend.com(official source, opens in a new tab)

Prices are as listed by the vendor on the date shown. Taxes, billing term and region can change the final amount — check the vendor's page before you buy.

Features and specifications

Contacts at the priced tier
500 · Standard plan at the 251-500 tier (upper bound 500).
Verified omnisend.com(official source, opens in a new tab)
Monthly sends
6,000 · Standard plan, 12x list per feature table.
Verified omnisend.com(official source, opens in a new tab)
Free plan
Yes
Verified omnisend.com(official source, opens in a new tab)
Contacts on the free plan
250
Verified omnisend.com(official source, opens in a new tab)
Segmentation
Yes · Row in the pricing feature table.
Verified omnisend.com(official source, opens in a new tab)

Compare, alternatives and guides

Sources and verification

1 source · show
  • Omnisend pricing

    Values from it verified · Source entry confirmed

Values are shown only after an editor opens the official source and confirms them. How we verify

Free plan

Visit Omnisend(official site, opens in a new tab)